Nick Harris, Founder

I built Kleo because every social media tool I tried was either a dumb scheduler or a lazy AI wrapper. None of them actually helped me post better content with less effort. Kleo generates humanized posts that learn your voice, schedules across every platform, crawls your website for content ideas, and handles engagement — so you can grow your audience without living inside five different apps.

Why I Built Kleo

I run multiple businesses. I know social media matters. I know consistent posting drives growth, builds authority, and opens doors that cold outreach never will. I also know that I absolutely do not want to spend two hours a day logging into four different platforms, writing slightly different versions of the same thought, and scheduling them manually.

So I looked for tools to help.

The Scheduler Problem

Every tool I tried was essentially the same product wearing different clothes. Buffer, Hootsuite, Later, Sprout Social — they all solve the same narrow problem: "type your post here, pick a time, we'll send it." That's it. A glorified timer.

They don't help you figure out what to write. They don't adapt to each platform's culture. They don't learn what works and what doesn't. They don't crawl your website and turn 500 pages of content into months of social posts. They just... schedule.

And for that privilege, some of them charge $99, $249, even $399 a month. Per seat. For a scheduler.

I needed more than a scheduler. I needed a system that could actually think.

The AI Problem

Then came the wave of AI-powered tools. "Generate social media content with AI!" Every one of them produced the same thing: generic, sycophantic, obviously machine-written posts that any human could spot from a mile away.

You know the tells. "In today's rapidly evolving landscape..." "This groundbreaking approach underscores the transformative potential of..." "Delving into the intricacies of this pivotal moment..."

Nobody talks like that. Nobody I want to follow talks like that. And yet tool after tool would spit out this same lifeless corporate paste and call it "AI-powered content creation."

The problem wasn't that AI can't write well. The problem was that nobody bothered to teach it what bad AI writing looks like, or what good human writing sounds like. They just hooked up an API, slapped a textarea on it, and shipped it.

What I Actually Wanted

I sat down and made a list of what a social media tool should actually do if it respected my time:

Stop making me context-switch.

I don't want to open LinkedIn, then X, then Threads, then Bluesky. I want one place where I can see everything, respond to everything, and schedule everything.

Write like me, not like a robot.

I have a voice. I have opinions. I write differently on LinkedIn than I do on X. A tool should know that and adapt, not produce the same bland output for every platform.

Learn from my feedback.

If I skip a post and say "too salesy," don't give me another salesy post next time. If I edit a post before approving it, notice what I changed and adjust. Get smarter every day.

Use my actual content.

I have websites with hundreds of pages — product features, blog posts, customer stories, free tools. Why am I brainstorming topics from scratch when I'm sitting on a goldmine of content that could be repurposed into thousands of posts?

Handle engagement, not just broadcasting.

Social media isn't a megaphone. People reply. People ask questions. People mention you. I need to see all of that in one place and respond quickly — or have AI draft a response that sounds like me.

Don't charge me enterprise prices.

I'm a founder, not a Fortune 500 marketing department. I don't need 47 analytics dashboards and a dedicated account manager. I need something that works, at a price that makes sense.

Nothing on the market did all of this. So I built it.

How Kleo Works Differently

Kleo starts with a simple idea: AI content generation is only as good as the rules you give it. So instead of just connecting to Claude and hoping for the best, I baked in a humanizer — a set of over 40 banned words, banned sentence patterns, and required voice characteristics that every generated post must follow.

No "additionally." No "tapestry." No "in today's evolving landscape." No superficial -ing phrases. No rule-of-three lists. No em dash overuse. No markdown formatting. Every post must have real opinions, varied rhythm, first-person voice when it fits, and specificity over vagueness.

Then I added per-platform writing styles. X gets line breaks after every sentence — one thought per line, punchy, no paragraphs. LinkedIn gets professional paragraphs with hooks and hashtags. Threads gets raw, casual energy. Bluesky gets conversational flow. The same topic, written four completely different ways, automatically.

Then I added the feedback loop. Skip a post and tell Kleo why — wrong tone, too generic, too salesy. Edit a post before approving it. Every action teaches the AI what you actually want. The last 30 pieces of feedback are injected into every future generation prompt. It genuinely gets better the more you use it.

Then I added the site crawler. Point it at your domain, it spiders your sitemap, extracts content and images from every page, classifies them as tools, blog posts, landing pages, or testimonials, and lets you generate founder-voice posts from your actual website content. Five hundred pages of content becomes five thousand potential posts.

Then I added the unified inbox. Every comment, reply, and mention across every platform in one feed. AI-drafted replies that match your tone. Push notifications when someone engages. Engagement alerts when a post starts trending.

Then I added promotion intensity — because not everyone wants to pitch their product in every post. Set it from Light (barely mention your brand, Naval Ravikant energy) to Ruthless (every other post is a pitch, full Hormozi mode). Your call.

Then I added team support, shared platform connections, invite codes, and company voice mode for brands that need an official "we" instead of a founder "I."

Each feature exists because I personally needed it. Nothing was added because a competitor had it or because it looked good on a feature comparison chart.

The Philosophy

The best tools disappear. You don't think about them — you just use them and things get done. That's what I'm building toward.

Open Kleo. See what's queued. Approve or skip. Maybe generate a new batch. Check the inbox, reply to a few comments. Close it. Total time: five minutes. Meanwhile, content is going out across four platforms, formatted correctly for each one, in your voice, at optimal times, with images attached.

That's the promise. Not "we'll give you a calendar and a text box." The promise is: your social media presence grows while you focus on building your business.

I'm not pretending Kleo is perfect. It's opinionated software built by someone who got tired of the alternatives. If you want 47 analytics dashboards, go buy Sprout Social. If you want to manually schedule posts into a pretty calendar, Buffer works fine.

But if you want AI that actually sounds like you, learns from your corrections, mines your own content for ideas, and handles the posting, scheduling, and engagement across every platform — that's what this is for.